A Korean-style fashion brand says it has “a sense [of] humour”.
The company, which sells Korean-styled clothes, said it was inspired by the work of comedian Kim Kyung-soo.
Mr Kim, a member of the South Korean comedy troupe K-pop, is known for his hilarious videos and has become a viral sensation in South Korea.
In the past, the company has said its clothes have a sense of “fearlessness”, and are “always safe”.
However, the brand said it is “taking it to the next level” with its new line, and is now aiming for a “global” audience.
“Our goal is to expand internationally and be seen as the new standard for luxury Korean clothing,” the company said.
It’s not the first time Mr Kim has made headlines.
In 2011, he sparked controversy when he was filmed being drunk at a bar, as well as telling a reporter he did not understand how a Chinese man could buy his clothes.
“It’s hard to express my joy,” he told the BBC at the time.
“I really love it when I’m wearing a Korean-inspired clothing line.”
“When you wear a Korean clothing line, you have a lot of different personalities.
It’s more relaxed, more fun, more relaxed than Chinese clothes.”