NEW YORK — A new clothing line is launching in the heart of New York City, a city once known for its “Free People” clothing line that once sold t-shirts featuring the words “free” and “charity.”
The clothing line, called Free People Clothing, is slated to launch in late January in Times Square.
“It’s not just about giving back,” said the brand’s creative director, Melissa Zimbalist, whose parents were immigrants from Iran and South Africa.
The clothes will sell for $10, $20 and $50, and come in a variety of colors, styles and prints.
It’s the second clothing line launched by Free People, which is based in Brooklyn and New York.
Zimbalister said Free People is trying to be different than other clothing lines that rely on big brands to carry the brand.
She’s trying to bring in more independent retailers and independent designers to support the brand, which has grown to include about 20 stores.
Free People was founded by Zimballian’s father, a Pakistani-born immigrant, who had immigrated to the U.S. as a teenager, she said.
A young Free People in a Free World is about to join the family and get back home.
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